This interview with Ann Rea by Jonathan Fields for Good Life Project is fantastic. Ann quit her job and turned back to her love of painting- and that is wonderful and all, but it's how she created her own marketing successes that is really remarkable.
She didn't just try and sell her art, she got creative and focused in on an underserved target market: who has money to buy art? where do collectors hangout? where did she want to spend her time and create some of her best art?
And when she narrowed in on wineries she took it to the next level and created salon events where folks could experience her, her art, and taste the wines- how brilliant is that?!
An Experience of Art for high-end clientele with their own custom paintings of what location means the most to them and a storybook she creates with details of the experience. What more personal and profitable pairing can there be? For an artist she is one savvy business person!
Ann is such an inspiring case of questioning our assumptions. Simply starting with her, a friend (and I'm going to guess some wine), and a blue skying session she changed her life.
I don't think it is as easy as she makes it seem, but so what? Why not try and take our ideas and talents in a different direction and see what we can create? Her art is not just lovely to look at, the way she is delivering it and living her life appears to be as artfully done as well... Cheers to her and the lesson she shared so beautifully!